Methods for Testing and Evaluating Survey Questionnaires

Methods for Testing and Evaluating Survey Questionnaires
Edited by
STANLEY PRESSER
University of Maryland, College Park, MD
JENNIFER M. ROTHGEB
U.S. Bureau of the Census, Washington, DC
MICK P. COUPER
University of Michigan, Ann Arbor, MI
JUDITH T. LESSLER
Research Triangle Institute, Research Triangle Park, NC
ELIZABETH MARTIN
U.S. Bureau of the Census, Washington, DC
JEAN MARTIN
Office for National Statistics, London, UK
ELEANOR SINGER
University of Michigan, Ann Arbor, MI

Wiley-Interscience 2004
625 pages
13,2 mb

Over the past two decades, methods for the development, evaluation, and testing of survey questionnaires have undergone radical change. Research has now begun to identify the strengths and weaknesses of various testing and evaluation methods, as well as to estimate the methods?? reliability and validity. Expanding and adding to the research presented at the International Conference on Questionnaire Development, Evaluation and Testing Methods, this title presents the most up-to-date knowledge in this burgeoning field.

Contents
Methods for Testing and Evaluating Survey Questions

PART I COGNITIVE INTERVIEWS
Cognitive Interviewing Revisited: A Useful Technique, in Theory?
The Dynamics of Cognitive Interviewing
Data Quality in Cognitive Interviews: The Case of Verbal Reports
Do Different Cognitive Interview Techniques Produce Different Results?

PART II SUPPLEMENTS TO CONVENTIONAL PRETESTS
Evaluating Survey Questions by Analyzing Patterns of Behavior Codes and Question–Answer Sequences: A Diagnostic Approach
Response Latency and (Para)Linguistic Expressions as Indicators of Response Error
Vignettes and Respondent Debriefing for Questionnaire Design and Evaluation

PART III EXPERIMENTS
The Case for More Split-Sample Experiments in Developing Survey Instruments
Using Field Experiments to Improve Instrument Design: The SIPP Methods Panel Project
Experimental Design Considerations for Testing and Evaluating Questionnaires

PART IV STATISTICAL MODELING
Modeling Measurement Error to Identify Flawed Questions
Item Response Theory Modeling for Questionnaire Evaluation
Development and Improvement of Questionnaires Using Predictions of Reliability and Validity

PART V MODE OF ADMINISTRATION
Testing Paper Self-Administered Questionnaires: Cognitive Interview and Field Test Comparisons
Methods for Testing and Evaluating Computer-Assisted Questionnaires
Usability Testing to Evaluate Computer-Assisted Instruments
Development and Testing of Web Questionnaires

PART VI SPECIAL POPULATIONS
Evolution and Adaptation of Questionnaire Development, Evaluation, and Testing Methods for Establishment Surveys
Pretesting Questionnaires for Children and Adolescents
Developing and Evaluating Cross-National Survey Instruments
Survey Questionnaire Translation and Assessment

PART VII MULTIMETHOD APPLICATIONS
A Multiple-Method Approach to Improving the Clarity of Closely Related Concepts: Distinguishing Legal and Physical Custody of Children
Multiple Methods for Developing and Evaluating a Stated-Choice Questionnaire to Value Wetlands
Does Pretesting Make a Difference? An Experimental Test

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